"Beat 'Em & Eat 'Em" is a video game released for the Atari 2600/VCS in 1982, developed and published by Mystique, a company known for producing adult-themed games during the early '80s. The gameplay revolves around a highly controversial and explicit premise where the player controls two nude women standing at the bottom of the screen. The objective is to catch semen from a masturbating man, who is perched on a rooftop, in their mouths. Players score points by successfully catching the emissions before they hit the ground.
The game was part of a series of adult games released by Mystique and is often cited as an example of the most outrageous and controversial video games of its time. Due to its explicit content, "Beat 'Em & Eat 'Em" was sold through adult stores rather than traditional video game outlets. The game contributed to the video game industry's push towards the creation of the Entertainment Software Rating Board (ESRB) as it highlighted the need for content guidelines and age ratings in video games. Despite its infamy, or perhaps because of it, "Beat 'Em & Eat 'Em" has remained a notable example in discussions about video game history and the evolution of content regulation in the gaming industry.
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